Stay Modern And Stylish With Armani Perfumes
February 16, 2008
Over years Armani has been a trusted brand in terms of Fashion. For decades people have associated Armani with good quality and reasonably good price. But with so many perfumes brands present in the market, one often thinks twice as to which one should settle in for.
There are a several parameters one has to consider before making a choice. Also it may sound weird if one has to say that a little expertise is required to purchase a perfume. One has to remember that perfumes not only need to match the personality of the wearer but also match the occasion. It should also be noted that during which part of the day, they need to be worn. Again it should not be too overpowering. So these things need to be considered before making the purchase. Here is a brief history about the Armani perfume that one would like to have before opting in for this brand.
The name itself speaks volumes about the brand. Nowhere we will find a store that does not have this brand. Yes this is the most famous brand that is easily available, with good quality and lastly not too heavy on the pocket. The brand name Armani – has been derived from the maker of the brand Giorgio Armani.
Giorgio Armani is an Italian Fashion designer who began his fashion career by working in a departmental store in Milan, Italy. Having gained expertise in this field he moved on to become a freelance fashion designer. And later on to launch his first ever line of Men’s Clothing in 1970s.He labeled his line of collection as “Armani”. In his creation he has also offered seasonal fashion items for men and women. He also moved on to create a unique brand name in various fields that is beauty, accessories, leg, eyewear, watches, jewelry, and perfumes. After his famous Men’s line of Collection in 1970s he set his eyes on a new avenue that is “power Suit “ for women. This became highly popular with female community and now he was regarded as ‘genius’. “Power Suit” also went to become his trademark.
Now days with the technology increasing at a rapid pace, most people prefer shopping online. Being familiar with these brands they shop these perfumes, accessories etc online. Armani being a reasonably economical brand people prefer gifting it to their near and dear ones.
Armani has announced their plans to enter into Indian market with at least 4 stores in Indian cities. The discussion with DLF Group in India is at advance level and if the consent of both the groups meet then we could see the first Armani store in India featuring the creations of famous Giorgio Armani in Delhi DLF’s Luxury Mall, Emporia.
Apart from the above Giorgio Armani and Samsung Electronics of Korea have entered into a strategic alliance for development of innovative portable and home consumer electronics products. The base of this is the combination of Giorgio Armani’s iconic design aesthetic and Samsung’s cutting-edge & innovative technology. The partners have unveiled the new Giorgio Armani-Samsung luxury mobile phone, which will be available at Giorgio Armani’s flagship stores and selected mobile phone shops in major European countries from November 2007. The next in line is an LCD TV and Armani plans to roll these LCD TV’s out in January 2008 as part of their home-interiors line called Armani/Casa.
Summary:
The agreement by both the parties is that Giorgio Armani will be creating the design aesthetic while Samsung will be providing technology and function thereby complementing success for both the brands.
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